From hardselling a dream house next to the London Tower Bridge to eyeing tourism and business opportunity at Universal Studios and Disney Destinations; from drawing target customers for Macau casinos to launching travel guides tailored just for the well-heeled in India, global industry majors are rushing in to tap the increasing spending power of the people in this country.
Sukanya Verma looks at Bollywood's cool, curious, bag moments.
The Football Association said fans who exhibited such "disgusting behaviour" were not welcome and urged the authorities to hand out "the toughest punishments possible".
In a country where winning an Olympic medal is a rarity and bagging two in a row a distant dream, India's lone double-Olympic medallist Sushil Kumar revealed that he was advised to 'bow out on a high' after his bronze-medal feat at the 2008 Beijing Games.
Gagan Narang's nightmare is over, Yogeshwar Dutt too doesn't need to live with the feeling of being an Olympic failure, while for Saina Nehwal the ghosts of Beijing have finally been exorcised.
A major visa scam has been unearthed by a leading UK based tabloid, involving a ring of corrupt Pakistani officials and politicians, which could give potential terrorists the chance to enter Britain with Pakistan's Olympic team.
British gymnast Louis Smith has given up on his gold medal Olympic dream, as he now plans to become a fashion designer instead.
The British Asian talent rose to fame in the 1990s as a VJ for MTV and Channel V.
Aston Villa returned to winning ways in stunning fashion as Ollie Watkins scored twice in a 3-0 away thumping of an abject Arsenal in drizzly north London on Sunday.
Ezekiel Kemboi won the steeplechase gold in 2004 at Athens and in 2012 at the London Games. His brother Isaac is hoping to replicate the success at the Rio Olympics in two years' time even if it means beating the champion sibling.
She can't quite recollect the names of either the films or the actors but Ethiopia's World and Olympic 10,000m champion runner Almaz Ayana says Bollywood movies are her favourite indulgence whenever she gets some time to herself.
Rediff reader Pranav Jadeja, who met his wife at an apartment lobby, shares his love story! You can share yours too!
While we wait for Batra's latest to drop on Amazon Prime Video on February 11, Sukanya Verma looks at how Bollywood has dealt with affairs of the heart over the years.
Following the second round defeat in London on Tuesday Mahesh Bhupathi's disappointment was perceptible. He even appeared to have shed a few tears after being knocked out of the men's doubles in his last appearance at the Olympics.
His wards might be dreaming big ahead of the London Games but national boxing coach Gurbux Singh Sandhu sees no harm in it, saying the Indian pugilists are not "pompous" but have "self belief".
Nothing, it seems, can stop courageous amputee Kelly Cartwright, who lost her right leg to cancer at just 15, from pursuing her dreams.
Asian Games medallists Preeja Sreedharan's and Kavita Raut's Olympic dreams came crashing down after they failed to make the cut for London in the 10,000m at the FIDAL Piedmont Track Meeting at Santhia, Italy.
Spider-Man: Far From Home moves to and fro between light-hearted slice-of-teen life and an underprepared Avenger second guessing what's right, real and responsible, notes Sukanya Verma.
"Watch out London - the Americans are coming" was the message after the US team recorded their best showing at the world indoor championships with 10 gold medals in Istanbul.
Images from Day 5 of the Wimbledon tennis championships played in London, on Friday.
alaika Mihambo of Germany snatched the Olympic gold in women's long jump with her final leap of 7.00 metres in an enthralling final at the Tokyo Games on Tuesday.
Andy Murray has long dreamed of winning an elusive Grand Slam title but revealed on Saturday that the depth of his frustration had begun to play tricks on his mind ahead of the US Open.
When US gymnasts Gabby Douglas and Jordyn Wieber captured gold at the London Olympics, each achieved a lifelong dream, but it was just the opening act for two teenagers who haven't ruled out the 2016 Rio Games or even careers in show business.
Despite winning the case in the Delhi High Court against the Wrestling Federation of India, Geetika Jakhar's Olympic dream is still hanging by a thread as she is yet to get her visa for Helsinki, Finland, where the last qualifying event for London Games is starting on Thursday.
It's the biggest victory of her career. She waited for a long time for this moment, working tirelessly for it. And when she finally made sure of an Olympic medal her joy knew no bounds.
Anurag Kashyap's classic Black Friday is a must watch film.
Bengal paddlers Soumyajit Ghosh and Ankita Das booked their London Olympics berths on the concluding day of the Asian Olympic Qualification Table Tennis Tournament in Hong Kong, but it was a real heartbreak for top paddler Achanta Sharath Kamal.
Dola Banerjee could not make it to her third straight Olympics but the experienced archer has no doubt that the squad picked for the upcoming London Games is the best to represent India and one that can win the country its first-ever medal in the sport at the mega event.
Five people in the know narrate the sordid story that is fast exploding into a pornography scandal, allegedly involving businessman Raj Kundra.
India's five-time world champion M C Mary Kom said a podium finish in London would give her the freedom to leave the ring on a high.
The two new markets are overwhelmingly dominated by US ride-hailing giant Uber, which has been able to edge out local start-ups
An American ended his Olympic dream in 2012 amid controversial circumstances and Vikas Krishan will have redemption on mind when he takes on another American Charles Conwell in his opening bout to kick off India's boxing campaign in the Olympic Games, in Rio de Janeiro, on Tuesday.
Billie Jean King helped the United States win the inaugural Fed Cup, the team event is being re-named in honour of the greatest trailblazer in women's tennis.
Former Jamaican sprinter Usain Bolt, who has won eight Olympic gold medals in his illustrious career, is all set to swap his spikes for studs as he revealed signing for a football team.
Step into the lives of the rich and the famous!
Ace Indian rifleman Gagan Narang claims he can control his nerves better than anyone else but this mental toughness will be put to the "ultimate test" when he heads to London next year to realise his long-cherished dream of winning an Olympic medal.
Leaders Manchester City kept up their unbeaten run with a 3-1 win over Bournemouth on Saturday. Manchester United salvaged a 2-2 draw at Southampton, who sacked manager Mark Hughes on Monday.
Dope-tainted athlete Ashwini Akkunji's London Olympics dreams are virtually over, as her 'B' sample also tested positive for anabolic steroids. She now faces the prospect of a two-year ban. Another quarter-miler, Priyanka Panwar's 'B' sample also tested positive for anabolic steroids.
By his own charismatic admission, Usain Bolt is a living legend. But if the Jamaican sprint king pulls off only part of his stated goals in Rio de Janeiro, a whole new vocabulary of superlatives will be required. Arguably the greatest sprinter in history, Bolt already owns the world records for the 100 meters and 200m. In London four years ago, he completed an unprecedented "Double Triple" by retaining the 100m, 200m and 4x100m crowns won four years earlier in Beijing.
